Equity Smart Home Loans is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website.

We may collect personally identifiable information such as your name, email address, and phone number if you voluntarily provide it through forms or contact submissions. We also use localStorage for UI settings. Google Analytics may collect anonymized information about your device and browsing behavior. We do not collect or transmit personal data automatically unless you choose to share it.

The information you provide is used to respond to your inquiries and deliver requested services. We may also use it to inform you of updates, offerings, or Home Loans services provided by Equity Smart Home Loans. Analytics data is used to improve site performance and user experience.

We do not sell or rent your personal data to third parties. We may share your data with service providers only as necessary to fulfill your requests or support site operations. These providers are contractually obligated to protect your information. Text messaging opt-in data is never shared.

We may collect browser information such as IP address, device type, screen resolution, and referring URLs using Google Analytics and reCAPTCHA v3 to improve functionality and security. These services collect anonymized data in accordance with Google's Privacy Policy.

Our website does not use traditional tracking cookies but may utilize localStorage to preserve visual settings or chatbot states. Google Analytics and reCAPTCHA may use their own cookies for analytics and security purposes.

We implement appropriate technical and organizational security measures, including encryption, SSL, and input sanitization, to protect your data. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute protection.

You have the right to request deletion of your personal data, subject to exceptions such as legal obligations, fraud prevention, or service fulfillment. Requests can be made by contacting us directly.

We do not knowingly collect information from individuals under 13. If you are under 13, please use the site only with the consent of a parent or guardian.

We may occasionally email you with announcements or offers related to our services. You may opt out at any time by clicking "unsubscribe" in any message or replying STOP.

Your data may be stored securely on third-party infrastructure used for hosting, form processing, or analytics. These vendors are under contract to maintain high standards of data protection.

We may update this Privacy Policy from time to time. Changes will be posted on this page. Continued use of the site after changes constitutes acceptance of the revised policy.

For questions or requests related to this Privacy Policy, email ithelp@equitysmartloans.com or visit our Contact page.